Wash day starts before the shampoo. This is where.
If you've been shampooing without pre-pooing first, you've been stripping your hair of its natural oils and wondering why it feels dry, brittle and broken, every single time. OOO, So Creamy Coconut Pre-Poo Treatment Butter is the step that changes everything.
Apply it before you wash. Let it work before the water even touches your hair. That's the secret your great-grandmother already knew and the one our founder's family has been passing down since 1905.
What it does: Wraps each strand in a protective layer before shampooing so water and shampoo can't strip your hair bare. Penetrates deep into the hair shaft to deliver lasting moisture, not just surface softness. Dramatically reduces tangling, breakage and post-wash dryness. Softens and loosens knots before you detangle. Leaves hair visibly stronger, shinier and healthier over time.
Perfect for 4C, 4B, 4A natural hair, 3A–3C curls and waves, locs, braids and protective styles, low porosity hair that struggles to absorb moisture, and kids' wash day.
How to use: Section dry or slightly damp hair. Apply OOO, So Creamy generously from root to tip. Leave for 30-60 minutes or overnight for an intensive treatment. Pop on your Clearly, So Cute Heat Cap to supercharge absorption. Shampoo as normal, condition and feel the difference.
A heritage recipe. A modern wash day essential.